Web design trends in 2016

We have entered a new year in which each of us has made a list of resolutions that we hope to tick up by the end of the year. iAgency made a list of things we want to bring in your help so that your business can become a name in online.

Not only that we have more than 10 years of experience in the Romanian market of SEO optimization services, but we can also offer you complex copywriting services, web design, Search Engine Marketing and Social Media promotion.

And because web design is a sensitive subject that can stand in the way of your online promotion, we thought of offering you a couple pieces of advice so that any user can immediately find the information they are searching for, to help you learn how important is to have a responsive design and why it is better to keep in mind the following:

2016, the year of change in web design

We know you hear this every year, but 2016 will bring changes about the way websites look and are used. In addition, don’t forget that this year, smartwatches with their own browsers will be launched, which will represent a revolution in digital marketing (Details, HERE)

If 2014 marked the need of mobile devices personalized websites and 2015 has simplified and improved the user’s experience on a website, 2016 promises to bring a minimalist visual design, to support stories and to encourage a greater interaction, hidden menus, originality, performance and a much faster loading speed.

Originality remains the queen of a website. It’s not only crucial, because more and more websites look alike, and this can discourage users to enter/return on your website. It’s better to know that there’s no secret recipe for being original. We can help you with a strategy meant to build a unique website according to your activity, domain and information. An original website has an user-oriented content , which communicates the messages directly, and the layout improves even more its positive experience.

In addition, another way to be original consists of using custom fonts. It’s time to give up the ordinary Times New Roman or Arial fonts and choose one that can become a brand advantage for you.

Cascade websites. With the explosion of the number of smartphone users, the trend is that almost any website should be structured lengthwise. This is a lot easier for users to surf, to find the information faster and the scrolling experience to be visually profound.

Super-responsive design. Basically, in 2016, all the websites must adapt to screen resolutions. Even though this subject is rumored by the efforts of realizing a responsive webpage, don't forget that the trend which promotes it, launched in 2015, asks for the right of equality in design and navigation, whether the website is accessed by mobile, tablet,PC or, lately, on smartwatches.

Simplicity of design enhanced by removing nonessential items. It’s good to know that a website is a harmony of the elements that appear, that must have a defined objective. That’s why our recommendations start by warning you to drop off unnecessary images (which can directly affect the loading speed of your website) and combinations which you can consider good, but most of the Internet users wouldn't think alike. A third advice is to use a minimalist spaced design to highlight even more creative, original texts. And because we are a complex interactive agency, you can count on the best copywriting services.

Customized, high resolution photos. Even though in 2016 video will be more important, don’t forget that websites without images are impossible. If you like to make a good professional impression, we suggest you to use personalized photos, that will not only make you look unique, but also the user experience will be shared with other persons, so you will gain even more traffic.

Video, the trend of 2016. As we told you before, a website must alternate 3 visual elements: text, image and video. In 2016 the accent is on improving the user experience on a website and that’s why the premise of promoting a brand through video presentation or a video collage of images will increase the time spent by the users on your website and the number of pages visited by a user / session. But don’t get us wrong: even though the accent falls on video, it’s not good to frustrate users with excessive visual content. If you think about introducing a video on a page, you need to take into account the following criteria: what is the importance of the subject?; what do you want to highlight?; does the theme ensure the continuity of the web page information? After you’ve answered to these questions, take into account that inserting a video must be done with precaution – a too long one will decrease the page loading speed and even if this isn’t happening, a video that lasts more than 1:30 minutes can be boring.

Widgets for an effective navigation. They reduce the time spent searching for a certain information, and streamline the whole process of finding a product/service. Moreover, widgets represent a form of creativity, of innovative design, that inspire to user’s professionalism, quality information and respect.

Why you should choose iAgency, interactive agency, for the best web design services?

First of all, because our major ambition is to take you to the highest heights of success. Because we put so much emphasis on things well done, ready to turn you into an online brand. In over 10 years of experience and expertise, we have helped dozens of businesses and companies to be seen by Google, to become known, appreciated.

Start 2016 with a fresh look and quality information that many people will talk about!