8 essential steps for creating a website

We live in the century of speed, when if you’re not online, you don’t exist. And, certainly, as an entrepreneur you want to launch out online with a product/service that will help you become a brand. From the wish of having a quality website, to actually make it become real, the SEO optimization and the launching process are very complex, and can take a long time.

That’s why it's very important to take into account several aspects, such as functionality and design, SEO optimization and even quality and unique content in creating a website, in order for many users to enter your website and finally, bring you conversions.

Your online success depends on a quality website. Therefore, iAgency, interactive agency with more than 10 years of experience, can help you create a responsive website, that will integrate, from the beginning, the SEO optimization process (because it’s a lot easier to create the frames, then start the SEO optimization, from the first steps, just to be sure that this process is a full success).

We help you better define your project (based on a thorough discussion about what products/services you offer and who is your competition), we try to understand your activity domain, who are your clients and how we can help you find yourself better through a detailed analysis, then plan the website and the content creation strategy (that must be unique and based on the relevant keywords for your business/activity domain), we take care of the web design process and, afterwards, of the promotion of your website.

In other words, the steps, exemplified, are the following:

• what does defining the project mean – understanding and establishing more clearly your business goals and the purpose of your website, according to your target audience.

• why it’s important to conduct a careful analysis of your competitors and target audience – because we have to know, exactly, what their needs are. To try to respond fast and effectively to their questions. Knowing in detail all these things will help us planning the future website, so itcan live up to the expectations of all visitors.

• Planning the website and the content – it starts with studying the competition and the target audience, in order for us to build an effective web design strategy that will include the SEO optimization, to create a design that fits the visitor profile and that will lead to your business goals.

• Why the documentation is important – because that's the only way we can obtain the best information about the clients, the domain and the business you're running. All these information will be found in the website's structure, information architecture and graphic elements and responsive design.

• We have reached to the actual work – the web design process, the decisive step in creating the website of your business – Once we resolved all the unknowns, at iAgency, interactive agency, we know what we must do further. Above a responsive design, a coherent information structure, a perfect balance between image and text, created by using the relevant keywords for your business and activity domain, we can ensure performance and functionality, that will lead to the satisfaction of your visitors.

• The visual impact – above an SEO optimized content, we have to take into consideration the images too (that must be SEO optimized). For a dynamic website, we have to ensure a balance between visual elements (like images, graphic elements, video clips) and content. Moreover, even the colors have a very important role, so that a website would be more creative and appealing.

• Through our strategies of creating a website, we contribute to the creation of the users' emotions and feelings - that is very important for the bounce rate. The more interesting and better organized they find a website, the more they will visit multiple pages.

• Website promotion – this is the moment when on and off page optimization takes charge. Let’s not forget that the SEO optimization process is complex and we have to include all the required methods for ensuring a higher visibility in search engines. We create articles, advertorials and press releases on the principal keywords, so that you become more visible in online.

What does creating a website involve

First, buying a domain – the name you want to offer to the website must be relevant to the content or activity domain.

Choosing a web host is the second step in creating a website. The web host means the company that has servers connected to the Internet.

Building the web pages – here are required solid web development knowledge. iAgency, interactive agency, collaborates with renowned web developers, with whom we successfully worked on many of our projects.

Website testing – it's very important to look alike on many browsers (Internet Explorer, Firefox, Mozilla, Opera).

Once all these steps are accomplished, we move on to increasing the popularity of your website through different strategies of SEO optimization. In other words, a website is more popular and is placed higher in search engines as the number of its visitors is bigger. SEO optimization is an essential service for any online business, more because it offers traffic, conversions and clients. It’s more than imperative for a website to have a correct on page SEO optimization.

Because at iAgency, interactive agency, we don’t make compromises about the quality of our services, we offer you the best alternative of creating a website, involving an administration panel through which we will implement to all website’s pages the needed characteristics of a correct optimization. A lowhigh page loading speed, a clean source code, easier to read by the Google’s robots, the meta tags, the headlines, the meta titles, are just a few of the options of a website created by our strategists team.

Another important step in the SEO optimization process and, implicit, in a successful promotion of a new website is creating a unique content. Only through relevant content we can attract a large number of people that will increase your credibility, will make you more visible and through which you can strengthen the relationship with your clients. All our texts are based on information and relevant keywords, established through the SEO audit. The search engines will also notice that your website is constantly updated, the number and the quality of the links.

If you need a profitable website, that will be indexed faster in search engines, don't hesitate to contact us. We are more than glad to help you.