Optimization

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6 essential techniques that any SEO master should know about

If you are like most SEO specialists, the technical aspects may not be the most interesting side this activity has to offer, in the hope that our fellow programmers will know how to deal with it. However, even some minimum knowledge on the subject of technical SEO may help us out in the long run. Given that the technical…

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What is ROI and how does SEO affect this?

We all know that the purpose of SEO (Search Engine Optimization) is to help websites to improve their positions in Google's page results (SERP's). Therefore, when your website ranks higher on Google, you know that SEO is doing its job. But is this the only indicator for a company's efficiency? Certainly not! Now that we…

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What are internal links and how are they related to a correct architecture of a website

Let's start things off by defining the internal links: Their role is to link a page from a website to another address, belonging to the same domain. Usually, these addresses are website pages, but they can also represent links to media files, download links, and many others. In order to optimize the structure of a…

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