Sun Friday: a PR campaign that has tripled the sales of GadgetWorld.ro

iAgency is the interactive agency who dealt from the first day with creating and promoting this brand, starting with the web design, copywriting and SEO optimization and finishing with Social Media promotion and building brand awareness in the biggest online publications. We wanted to create an attractive and “responsive” website, which is easy to use by both desktop and mobile devices. Moreover, we have created a promotion strategy to bring this online shop closer to gadget consumers, through search engines. In just 6 months, this online shop has managed to occupy a top position in Google, on the keyword “gadgets”.

From then until now, iAgency continued to achieve success after success for Gadgetworld, culminating in November, this year, when we realized the Black Friday campaign. Because Romania recently passed through a period of national mourning, due to Colectiv’s tragedy, after which dozens of people died and hundreds of them were seriously injured and because we were sick of black, we decided that our communication strategy will have an optimistic concept and we decided to rename the annual famous discount event from Black Friday to Sun Friday. Because the sun was the only one who can restore hope and light to all people affected by this event. We wanted to do things differently and we have decided that a percent of the Sun Friday sales will go to the families of Colectiv’s victims. In addition, we encouraged other companies to follow our example and donate money for a noble cause. Maybe not starting with this year, but from the future, so Black Friday becomes an event from whom everybody wins, not only the shops and discount hunters.

We were not satisfied only with changing the campaign's name or with the decision to donate, but we also modified the layout of the website and we enriched the background with lots of sympathetic and optimistic sun.

Because of the different way we realized the concept of the Black Friday campaign and the way we have chosen to communicate this thing, our message has been received by the most important online publications in Romania and transmitted to the public. So, Gadgetworld reached Mediafax, Gandul, Cotidianul, Hotnews, Realitatea, Puterea, Ziuanews, Forbes, Romania TV and more national publications, but also at Observator, the most important news journal of Antena 1, in prime time.

The media exposure obtained by iAgency's strategy for Sun Friday has tripled Gadgetworld's sales, compared to December 2014, when the online gadget shop had the best sales from his history. Thus, our interactive agency has managed not only to create brand awareness around the Black Friday event, but also to grow the conversion rate for Gadgetworld.

We are an interactive agency, with more than 10 years of experience on Romania's online marketing market and a rich portfolio of clients, for whom we developed successful promotion campaigns and helped them grow their income. We offer SEO services (web site search engine optimization), Social Media promotion, Copywriting, Webdesign, AdWords and Pay-Per-Click campaigns. Our secret lies in a very good understanding of the business objectives of our clients and their differentiation from the competitors through creative communication strategies for potential clients.

iAgency's services address to companies that want an efficient Internet exposure and a powerful brand, with the help of the most innovative online marketing techniques. If you consider you need a trustful partner, contact us and we will help you grow the visibility of your business with all the resources of our specialists.