Quality backlinks, an important part of the SEO strategy

For a correct visibility of your website, you need experienced SEO specialists with projects that reflect their success. iAgency has more than 10 years of experience and it can help you build a correct, visible image, with selling potential.

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The user experience is reflected by all the aspects the user interacts with when visiting a websiteand all the factors that can influence his perception, behavior and actions. A positive user experience is closely linked to a successful SEO strategy, since both go hand in hand in obtaining the best possible ROI (Return of investments). .. In the case of Google, which is considered to be the most popular search engine, the first ten search results that it returns are the websites that Google considers to be the most relevant for the user’s needs and the best answeres to his/her queries.

In other words, on the first page of results, Google lists only the websites which present high quality information and are able to satisfy immediate or future needs, no matter what they are. Google doesn’t just analyze our searching behavior, but also our browsingbehavior, making an organic selection and returning only the results which respect the quality standards in terms of content, design, relevance, page loading speed, etc.

Hence, the question is: Who does our website addresses to? To Google or to the user? The answer lays in the SEO techniques used (on and off site). Anddue to the fact that Google became „human” once with its algorithm updates, it started to pay more and more attention to the users’ preferences and needs.s. In order for a website to be successful, it must first meet the users’ needs, providing them the best user experience as possible.

The most important factors which are directly related to the quality of the user experience are:

• The number of internal links – according to Google, the number of internal links has grown, both for the first page, and the websites located on pages 2 or 3.

• the number of images – they contribute to a better user experience on a website, which is translated into more time spent by the user browsing its pages. There are cases when image galleries rank better than content composed solely out of text.

• Video content – the existence of an integrated video can increase the time spent on the website by a visitor.

• Responsive design – it is a technique which attempts to adapt the website’s content for phone or tablet.

• Structured content – to answer as good as possible to the user’s queries.

• On page ads – the abundance of ads, especially if they are dissonant with the main content can lead to a bad experience for the user, which can be distracted from his/her purposes. The fewer they are, the better, because the user will spend more time on the website, without being annoyed by irritating pop-up ads.

• The User signals: CTR (Click-through Rate) the time spent on the website and the bounce rate (the rate of website abandonment after the first page viewed.

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Backlinks are the center of gravity in every SEO process. A backlink is a reference from a web page to another. The more relevant these backlinks are, the more they increase the popularity of a website, and Google, the search engine most used by Internet surfers, will make the difference between the websites with more backlinks than the ones with fewer and will position them differently.

The most important thing in a SEO strategy is obtaining quality backlinks to your website. The process can be represented with the help of a simple formula: the number of links to a website + daily traffic + on-site optimization = positioning in search results.

In general, search engines are very interested in the number and quality of the links that lead to a website. Google appreciates the websites with organic external links and created by persons which truly appreciate a really good website content. Organic links appear only if the content is truly good, unique and answer to users’ questions.

A quality backlink requires a quality website. A quality website has the following characteristics:

• it contains pages with useful articles and unique content

• it contains quality links

• it is already known as a brand - users perform searches after the brand name.

Internal links are important for a website. Don’t you believe that Google penalizes them so easily. Indeed, in order to create quality internal links, you should know exactly the information the link will lead to. Moreover, they are important because they help to establish the hierarchy and the content of your website

They are followed closely by:

• Creating backlinks on forums – registering on relevant forums, especially on those of your activity domain, posting questions and answers, next to a link to your website, ensures visibility and increased traffic.

• Links on blogs – represent another source for quality backlinks that will be a mutual benefit, both for you and bloggers their quality articles will increase their good reputation and you will gain quality backlinks.

• Guest blogging – if you write quality articles and you know bloggers from the same domain of activity, the webmaster will allow you to write a guest post on his blog, offering you quality backlinks, but also visibility.

Another option for external backlinks is using frames (diversified content, images, banners, videos etc.). The banner and your menus can stay on the screen while another page is displayed. These cand be found on websites that offer external link collections, mostly entertainment.

Although we offered you some advices, you must know that they will not be successful if they are done by ear. Moreover, they can affect both visibility and credibility and you can be considered spam. And we think you don’t want this to happen. If you really want your website to be successful, you should work with SEO specialists that know what they are doing.

We are here to help you. For more questions, don't hesitate to contact us!