11 essential steps for on page SEO optimization

The reason why we are telling you this is that, in more than 10 years of experience, we had many customers that have worked with so-called “SEO specialists”, who hurt their websites more than helping them. And when we tell you this, we do refer, especially, to the SEO optimization strategy, that was not personalized for their domain of activity, objectives and target audience.

Because at iAgency, interactive agency, the team is formed by SEO optimization, Social Media and copywriting specialists, we know exactly what we have to do. Moreover, through our journalist qualities, we help you create unique content, through which we launch you into leading positions in search engines.

Therefore, as SEO specialists, we tell you that on and off page optimization must be combined, in order to get the best results. When a website is correctly optimized, it will appear in Google and generate traffic and conversions.

Which are the steps for on page optimization

• Title optimization – the title that appears in search engines and in browsers (and not the article's title!!!). Basically, it's the beginning of the on page optimization. The title should contain, imperatively, the following aspects:

  - 60 characters maximum – so it could appear completely in search engines

  - the most important keywords – so users can make an idea about the page content

  - – the post title should be associated with the H1 tag

  - it should be unique

  - it should be relevant so that the search engines will rank your website higher.

• Headings optimization – here are included 6 headings: H1, H2, H3, H4, H5 and H6, but, the most important is H1. Search engines read some page elements as being very important, like the case of H1, which should contain the name of the product and, eventually, some information about it. H2 is used for subtitles. So, if you are seriously thinking about an effective SEO optimization, you must take into account the headings. They make the content easier to read, both for search engines and users.

• Meta description – they are equally important in the process of on page optimization because they provide information to search engines about what your website contains and offers them indications about how to index it. Basically, meta descriptions should not exceed more than 160 characters and must include the most important keywords of your business.

• URL optimization – in order to facilitate the user's browsing (knowing what the page is about) and for a more effective website indexing in search engines, the URL addresses should be properly optimized. . They should not exceed 100 characters and must contain at least one keyword.

• Keywords – they are very important in order for you to become a brand. Because the competition is getting tougher, you can obtain good positions in Google if you use the keywords that we suggest after the keyword research, depending on frequency.

• Updated, unique and quality content, the key to success – as you probably heard, the content is the king of the optimization process. Without a high quality, unique and truly original content, it will be impossible to obtain top results in search engines. Although it must answer to the users’ questions, the paradox is that it must be adjusted to the requirements of search engines. But the only way to reconcile both parties is by providing content which is unique, grammatically correct, fluent, readable and very attractive. Also, it must include keywords, but with moderation. Moreover, content includes images too, that must be optimized by adding a title (title and ALT attribute), but we’ll talkabout it later.

• Outbound link creation, closely linked to the quality of the content – as on page SEO specialists, we have to admit that there’s no definition or standard for what quality content means. But we can tell you there are some content quality standards that allow you to create outbound quality links, such as:

  - detailed and comprehensive content, able to answer to users questions

  - no meaningless content

  - exclusive information, that visitors consider relevant for their searches

  - images/videos – without annoying the user

  - it contains links to other websites – for example, to the blog of the website, where users are redirected to a more specific content.

• Sitemap construction – contains all the pages of the website, for a faster and correct indexing. The format must be XML in order to be used in Google Search Console, a tool built to facilitate the website monitoring in Google.

• Internal links optimization – if you have a website with many articles, some of them on a same theme, it's better to create internal links. In this case, there are 2 versions of site-map: one for search engines and one visible for users, that can navigate easily through the website.

• Image optimization - An image accounts for 1000 words! Images help users obtain even more information about your website, so it can be indexed better in search engines. Another useful thing is placing ALT text that describes an image when the mouse pointer is hovered above it. Equally important is the image size, the basic recommendation being not to be resized, but compressed to maintain their quality.

• Page loading speed – it's important, both for users (if it takes too long, they will leave), but also for Google's robots. Ideally, the pages of a website should load in less than 5 seconds, for them to return.

On page optimization is not a simple process. Basically is the cornerstone of a successful SEO optimization process. If you want your website to look good in Google, stop being deceived by so called SEO specialists that promise miracles for your website. Come to iAgency, interactive agency, to help you become an online brand.

We promise you the best services, doubled by the ambition of our specialists to take you to the heights of success, professionalism and the best personalized SEO optimization strategies.