Vipercig.ro

Vipercig is one of the most famous brands of electronic cigarettes in Romania. The company was established in 2011 and proposed to offer a wide range of electronic cigarettes and e-liquid of the highest quality, to satisfy any smoker in Romania. Initially, the company intended to develop the business offline only, but in 2013 the company's founders decided that their brand may also have potential in the online environment. So they turned to iAgency for the construction of the site and for its promotion on search engines and social networks. The aim of Vipercig was to become the largest online shop of electronic cigarettes and accessories, to become a famous brand in the industry and occupy top positions on main keywords "electronic cigarette" and "electronic cigarettes." After a detailed analysis of the industry, we have learned the advantages of these products, but also the problems they faced, because the electronic cigarette industry is in competition with the tobacco and pharmaceutical industry. This market has grown rapidly since the product was invented 10 years ago. Shortly, this product has come to be used successfully by millions of smokers worldwide. Vipercig’s first step was to create a site on a OpenCart platform. Our team of SEO specialists has collaborated with the programmers from the beginning to the completion of the site, to ensure that it meets all the requirements to be accessible to customers and to search engines. Onsite optimization Keywords - We conducted a study of relevant keywords for this domain. After being established, they were implemented in the site's pages to create an optimal site density. Content creation - We created pages with unique content relevant for the site. Title and Meta Description - We optimized the title of each website page and meta descriptions were created to include the main keywords and serve a good CTR. URL Optimization and SEO Settings - We inserted robots.txt file and sitemap and we implemented Google Analytics and Search Console accounts. Social media - We added social media buttons on relevant pages. Offsite optimization Our team of SEO specialists built an optimal mix of sources of links (press releases, advertorials, articles on blogs, social signals). These were inserted in anchors, that included the main targeted keywords. We tried to rise brand awareness by using the keywords with the brand name. Results After one year of collaboration with iAgency, the website ranks first in Google on "electronic cigarette" and the third on "electronic cigarettes." The website is also on the first page on many other relevant secondary phrases. Perhaps the most important thing is that Vipercig's website has now the best presence on long tail phrases, compared to its competitors. We watch dozens of relevant keywords each month and Vipercig is on the first page of Google on most of them. This has significantly contributed to increasing the volume of website traffic.