ItalianShops.ro

Italianshops.ro is an online store that sells products made in Italy, since 2008. The owners of Italianshops.ro, consumers and connoisseurs of Italian products, have set themselves to offer Romanian consumers products that define excellence and culinary traditions of Italy, at lower prices, compared o Romania. Italianshops.ro has hired iAgency in spring 2015, to help them plan, develop and implement a marketing strategy that will generate more sales. Italianshops.ro didn`t have any backlinks, meaning that it had no authority, popularity or trust for search engines. When you want to sell products or services online it is very important that the website you have to represents the quality of the products and services you offer. Your website is the mirror of your business! When we first saw Italianshops' website, developed on a Magento platform, we've suggested a change in design, to help them reach their goals. Unlike the previous version, the new design has been developed keeping in mind the requirements of search engines. With every website we build at iAgency, our SEO team is committed from the beginning to the end of the project. Italianshops.ro was no exception to this rule, and the work that we have done had a huge impact. Onsite optimization Keywords - we conducted a study to find relevant keywords for this domain. After being established, they were implemented in the website's pages to create an optimal density. Content writing - new pages were created with unique and useful content. Title and Meta Description - we optimized the title of each page and wrote meta descriptions that include the main keywords we selected and could bring a good CTR. Offsite optimization Since Italianshops.ro had no backlinks when we started working, we began a long process of building links with authority for their website. The process is still ongoing and involves building an optimal mix of sources of links (press releases, advertorials, articles on blogs, social signals), by using the best keywords. Results After the first month of collaboration with iAgency, traffic on Italianshops website was increased by 75%, the positions in SERPs were also increased on several long tail keywords, hence probably the increasing rate of the traffic. Now the website is on the first page of Google on the most relevant keywords.