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The new year has just started, but the online has already announced some big changes. If you haven’t made your balance for 2017 yet, now is the last chance to draw a line and make the plan for your online marketing strategy for this year. Here are the trends that the digital marketing specialists anticipated for 2018:
Online marketing will make use of artificial intelligence more and more
Artificial Intelligence, also known as A.I., is the quintessence of the progress made by information technology over the last decades. Internet users interact with artificial intelligence every time they browse the Internet or spend time on social media. At this moment, over 57% marketers use artificial intelligence in their online marketing strategies.Specialists foresee that 2018 is the year when more marketers will use the artificial intelligence in their online promoting techniques. So, if you own an online business, it’s highly recommended to keep up with this trend and adapt your online marketing strategy.
Internet users will use their mobile device with a preponderance to browse the Internet and shop
You may already know that Google released the Mobile-first index. Are you ready for this transition? Your 2018 online marketing strategy should also include optimizing the mobile version of your website. Today, many users use their smartphones or tablets to shop. If your website doesn’t have a properly optimized mobile version or a responsive design, then it’s high time you took action. Otherwise, Google may surprise you – your ranking will be affected, as well as your conversion rate.Live videos will become the main tool in online marketing
Live videos are not a novelty, but they will become more popular this year. Professional marketers will know how to take advantage of this opportunity.It’s well known that Internet users love live videos, being preferred by 80% of them instead of text messages. Also, according to Facebook officials, live videos are three times more viewed than the recorded ones.
In other words, your brand could become more known in 2018 if you use live videos in your online marketing strategy. You can use the Social Media platforms to make a live video while you are attending an event as your brand official or you can even present your products/ services through them. Users will certainly appreciate the naturalness and veracity of a live video, while your brand will benefit from this exposure.
The user experience is more important than ever
In 2018, almost 68% marketers will highlight the user experience in their online marketing strategy. In the past years, thanks to the latest Google algorithms, the user experience becomes highly important, especially for the online stores. This trend specifically influenced the buying behavior of the Internet users. If you want to increase your retention rate and earn the loyalty of your customers, keep in mind to enhance the user experience on your website when setting up your 2018 online marketing strategy:Content marketing will become more important in 2018 online marketing
Content marketing is not just a trend – it is part of the past years online marketing foundation. Almost 70% of the users prefer to inform themselves about a certain business by reading an article and not through an advertisement. Unlike other online marketing instruments, like the pay-per-click advertising, content marketing is cheaper but equally effective in getting new customers. More than this, a high-quality content is one of the main issues of a well-made SEO optimization.Of course, you have to know that "content” is a concept that refers to the classic texts but also to blog posts, videos, and infographics. It may be pretty difficult to take care of your content marketing on your own, so it’s better to collaborate with a professional online marketing agency.
Voice search is the newest Search Engine Marketing trend
Internet users already use vocal searches on any device, no matter we refer to smartphones, smart speakers, laptops, tablets or desktop ordinators. Experts predict that by 2020, half the number of searches on Google and other engines will be voice searches.The optimization for voice searches will have to include long tail keywords and expressions that every man uses in his daily conversations. For example, „Bucharest dental clinic” should be replaced by „what is the best dental clinic in Bucharest?”.
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