Online branding, a recognition gateway to Google

Each new year marks new resolutions on our “TO DO” list. As a company, besides increasing the income and the number of happy customers, we are sure you think about a new online branding strategy and when it comes to major changes, you must be very careful about what type of help you’ll get, and whom you are going to get it from.

As an interactive agency, iAgency offers you a highly diversified range of services through which you can become a name in online. From SEO optimization, to copywriting, to Social Media promotion, all of our actions target the transformation of your name/business into a brand. With more than 10 years of experience in this industry, we help you become an online name through personalized strategies, depending your activity, objectives, target and the needs of your target audience, following some simple few steps:

• We discover the brand

• We create a differentiation strategy

• We create a connection between the consumer and your business, through which we succeed transforming you into a brand

• We build a digital experience between your consumers and your brand

• We create you a personality

• We carry forward the brand experience through adds, comments, advertorials and press releases.

After that, the online is yours!

In online, the branding process is essential for the success of your business, but also for the relevance and continuity of it. In order to become a feared competitor, you have to improve your image and grow your visibility, so you can enjoy sales increase and a solid customer database.

Before you create your online branding plan, as an entrepreneur, you should ask yourself:

What is the newness that I bring?

Why do I want to be in online?

Why would somebody want to visit my website?

What is my Unique Selling Proposition?

What is the added value I offer and my competitors don't?

What will be the advantages of being present in online?

How about the disadvantages?

After you find the answers to all these questions, you are ready for the next level – creating an online presence.

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The story starts this way: there is a product/service with the same similarities with what's already on the market. In order to make consumers pick you, you have to find a way to differentiate from the others. After you identify the competitive advantages, you already know how to introduce yourself in front of the client. Then, all subsequent activities come under the branding dome, meaning the transformation of your product/service into a brand.

In other words, a brand is a set of rational and emotional associations that a customer makes regarding to a particular product/service. The best is to inspire them quality, keeping the promise you made them from the beginning, honesty, the best price-offer ratio, the continuity of the story and focusing the message on the most important advantages in front of your competitors.

The user's experience with a brand is determined by:

• Creating an online presence – all about the insides of your business – from the name, to marketing and development strategy, copywriting, website functionality etc.

• The maintenance and development of your online presence – website's updates, customer care etc.

The design is very important in creating a brand. That’s why the visual style must be fully consistent with the needs of the user, who wants to find the essential information easy and fast. Don’t forget that a brand is connected to the logo, which must be fully related to your name or your activity.

The type of content you choose to promote is very important. Information is both the way you can become an online brand, and the most important factor in the buying decision. As you understood, the website is your mirror which, using a very good strategy, can make you become a brand.

Brands no longer communicate, but socialize

To become a real brand in online you have to create stories in which the consumers/customers find themselves. Their experience with your brand starts with relevant content.

What exactly is a story? Besides humanizing your messages, your involvement, your impulse to action and the engagement you make in front of yourself, the most important is the feedback offered by your customers. Practically, from this point starts another important mission, the one of being a brand storyteller. Good or bad, the comments are the ones that can help you become a name, to find out what you should change about your strategy and make an idea about what customers think about you.

Social Media is the most important channel through which you can provide feedback value and also the one who makes the difference between you and your competitors. Practically, the value of Social Media has increased proportionally with the active engagement of the consumer in the brand’s story, that has encouraged him to write down his impression with your brand, and Social Media promoted it through shares, comments or a simple like.

But Social Media doesn’t make miracles. For becoming and positioning yourself as a brand you need to communicate huge ideas, to take action, to have an agile mind and to look at things from a very broad perspective, because anybody can become involved and lead your reputation further. And because 2016 is the year of videos, you must know that they count a lot in your promotion. You can do presentation ads for your brand, your services, products, and conquer a bigger and more active market.

And because every day we are searching for something new and useful, we want to interact with multichannel brands – the ones that appear online, offline, magazines, street displays, personalized email marketing, blogs, forums, viral videos.

Practically, the need of interaction with a brand has started from the real world, because in our daily life we like to establish connections and relations. But in the case of an online brand, the things are different, in terms of the message. Take into account the following:

• adapting your messages to moments – you must correctly interpret the signals from your consumers and maintain a constant interaction with them, helping them take the buying decision.

• Coherent messages and relevant, authentic stories – practically, you communicate with your customers through stories, involving them in the brand’s life.

• Common values – to communicate with a huge mass of people, as a brand, you must share the same vision and values, without which you can’t exist.

Primordial in becoming a brand is to respect your promise to the audience, then to promote it and influence their buying decision because a customer / consumer has the role of a brand endorser or marketer. So, a clear and coherent promise you respect will turn you into a powerful online brand.

As an entrepreneur and possible brand representative, you have to understand that a website which is not promoted and SEO optimized is like buying business books hoping to find the recipe for success.

That’s why, iAgency, interactive agency, ensures your online visibility attracting targeted visitors that are interested in your products/services. We offer you complete and complex online promotion campaigns, through press releases, advertorials, copywriting, Google Adwords, Facebook Ad campaigns and more.

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