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What is bounce rate and how does it affect your website’s performance?

If you own a website, it’s recommended to check its performance if you want to improve your online marketing and SEO strategy. Many of the renowned websites that promote high quality content and have tens of thousands of unique visitors every day, focus on the importance of performance metrics in Google Analytics.…

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How to reduce bounce rate by creating events in Google Analytics

  Events are interactions users have with the content, interactions that can be tracked independently in a Web page or in a loading screen. This includes a series of actions, such as watching a video, downloading a PDF file, Flash elements, incorporated AJAX elements, subscribing to a newsletter, clicks in a section…

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Common mistakes that are harming your e-commerce SEO strategy

SEO is the most effective technique for e-commerce customer acquisition and retention. Research shows that almost half of online buyers begin the shopping process with a search engine. SEO optimization for e-commerce is essential for a steady and targeted traffic. In the attempt to achieve short-term gains, some online…

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