Google Ads PPC
Promotion Agency_

There is no more effective way to attract targeted traffic and generate conversions than PPC campaigns.

Are you tired of investing so much money in PPC campaigns and seeing all your profit go there? Today, it is increasingly difficult to stand out from your online competitors, as most use identical strategies that lead to high costs.

At iAgency.ro, a Google Ads agency, we promote this approach to doing business online: a data-driven approach with a deep understanding of your business needs! We no longer just do PPC; we focus on performance – your brand is part of long-term goals.

It will become increasingly expensive to survive solely on pay-per-click campaigns, so you need an approach that considers the value of your clients, your investment, and your brand.
You are our partner, not just a client
and we will look
... through all means to take your online Performance campaigns to another level. Passion, dynamism, and strategy – this is our recipe for success. It is crucial to anticipate the evolution of your business to know how to adapt and adjust activities in the PPC agency.

We are ready for any challenge! Are you ready to find out what it means to make a profitable investment?

What is PPC?

PPC (Pay Per Click) is an online advertising model where advertisers pay each time one of their ads is clicked. Essentially, advertisers "buy" visits to their website rather than earning them organically.

How does PPC work when managed by a professional Google Ads agency?

Selecting the platform

  • The most popular PPC platforms include Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Twitter Ads, and Instagram Ads.

Choosing keywords by the PPC specialist

  • Identifying relevant words and phrases that users search for to find products or services similar to those offered by the business

Creating ads

  • Developing attractive and relevant ads for the selected keywords. These ads can include text, images, videos, or a combination of them

Setting the budget and bids

  • Setting a daily or monthly budget and determining the maximum amount the advertiser is willing to pay per click (cost per click - CPC)

Launching and monitoring Performance campaigns by the PPC specialist

  • Launching ad campaigns and monitoring their performance using metrics such as CPC, CTR (click-through rate), and conversions

Optimizing pay-per-click campaigns

  • Continuously adjusting Google Ads campaigns based on performance to maximize efficiency and return on investment

Types of PPC campaigns

Search campaigns

  • Text ads that appear in search engine results (e.g., Google Ads campaigns) when users search for relevant keywords

Display campaigns (shopping ads)

  • Graphic ads (banners), displayed on partner websites and in the display networks of advertising platforms

Remarketing/Retargeting campaigns

  • Ads targeting users who have previously interacted with the website, reminding them to return and complete an action

Social media campaigns

  • Ads displayed on social media platforms (Facebook, Instagram, LinkedIn, Twitter), targeting users based on interests, behaviors, and demographics

Video campaigns

  • Video ads displayed on video-sharing platforms such as YouTube

PPC pricing models

Cost per Click (CPC)

  • Advertisers pay for each click on their ads

Cost per Mille (CPM)

  • Advertisers pay for every thousand impressions of their ad, regardless of whether it receives clicks

Cost per Acquisition (CPA)

  • Advertisers pay only when a user performs a specific action, such as filling out a form or making a purchase

Cost per View (CPV)

  • In video campaigns, advertisers pay for each view of the video

Why choose iAgency.ro PPC agency for Google Ads promotion and pay-per-click campaigns?

  • +16 years of experience in the field;
  • specialized team, including PPC specialists;
  • an integrated, interactive, intuitive approach;
  • all the necessary resources for quick results;
  • modestly speaking, we are already used to success!

Our working process

Initial consultation and goal setting

  • Initial meeting with the PPC specialist: Discussing the business objectives, target market, and expectations;
  • Setting KPIs (Key Performance Indicators): Defining essential performance metrics such as the number of clicks, cost per click (CPC), conversion rate, and cost per acquisition (CPA);

Research and analysis

  • Market and competition analysis: Assessing the competitive landscape and target market;
  • Keyword research: Identifying relevant and effective keywords using tools such as Google Keyword Planner, SEMrush, Ahrefs, etc.;

Planning and strategy

  • Developing the strategy by the PPC specialist: Establishing the structure of Google Ads campaigns, budgets, and bids;
  • Audience segmentation: Creating audience segments for precise targeting;

Creating and setting up Google Ads campaigns (Google advertising)

  • Setting up advertising accounts: Setting up accounts on relevant platforms (Google Ads, Facebook Ads, etc.);
  • Creating ads: Developing engaging ad copy, relevant images, and videos;
  • Structuring pay-per-click campaigns and ad groups: Organizing campaigns and ad groups for efficient management;

Launching Performance campaigns

  • Setting the budget and bids: Allocating the daily budget and setting bids for keywords;
  • Activating the campaigns: Launching the campaigns on the chosen platforms;

Continuous monitoring and optimization

  • Monitoring performance: Daily tracking of KPIs and overall campaign performance;
  • Optimizing campaigns: Adjusting keywords, ads, budgets, and bids based on collected data and recorded performance;
  • A/B testing: Conducting A/B tests to identify the most effective versions of ads;

Reporting and analysis

  • Periodic reporting: Providing weekly or monthly reports on the progress of Performance campaigns;
  • Data analysis: Assessing data to identify trends, campaign success, and areas for improvement;

Adaptation and scaling

  • Adapting the strategy: Adjusting the strategy based on performance and market changes;
  • Scaling campaigns: Increasing budgets and expanding successful campaigns to maximize results;

Ongoing consulting

  • Feedback and improvements: Continuously providing feedback to the client and suggesting improvements for the website and other marketing channels;
  • Updating and educating: Keeping the client informed about the latest trends and changes in the PPC and digital marketing field;

PPC Agency / Google Ads Campaigns – What Do We Do Differently?

In this PPC agency, we think of strategy in 360 terms. Are you satisfied with a click that brings an immediate sale, or do you want more from your investment? It's important not to forget that behind every website visit is a person whose needs we must understand if we want to turn them into our long-term partner. The ultimate goal is not just to get a click but to build loyalty and take your business to another level!

Get better
traffic bar chart icon

We carefully define potential clients and target the people who truly matter to us. Traffic campaigns are a thing of the past.

Use your traffic
more efficiently goal icon

We divide and segment users based on their behavior. The PPC specialist identifies the most valuable ones and converts them into customers!

Increase
engagement with your brand click icon

If a customer searches for a product using your brand's name, you're already on the right path!

Get excellent
ROAS check mark icon

Our ultimate goal is to achieve the best return on ad spend (ROAS) for you. Using an integrated approach, we can do this much more easily!

What does our integrated performance strategy include (pay-per-click campaigns & Google Ads campaigns)?

Finding the ideal mix

We determine which platforms suit you and ensure the mix of budgets and campaigns is optimal. Our interest is for your business to be present where the client is.

UX/UI Recommendations

Google Ads campaigns aren't everything! We analyze your site's pages and give you useful advice to help you improve your conversion rate as much as possible.

Business Analysis

We analyze your business, competition, and current strategy and come to you with the best recommendations to start off on the right foot. It's important to understand what drives your business!

Campaign management by the PPC specialist

Our experts will continuously monitor and manage the PPC campaigns you're running to ensure you get targeted traffic and the best possible conversion rate. All of this, of course, with a minimal budget!

Reporting

We keep comprehensive records of PPC campaigns that have successfully generated more targeted traffic and conversions. Our specialists will provide you with complete data on the entire PPC campaign and its performance.

Finding the ideal mix

We determine which platforms suit you and ensure the mix of budgets and campaigns is optimal. Our interest is for your business to be present where the client is.

UX/UI Recommendations

Google Ads campaigns aren't everything! We analyze your site's pages and give you useful advice to help you improve your conversion rate as much as possible.

Business Analysis

We analyze your business, competition, and current strategy and come to you with the best recommendations to start off on the right foot. It's important to understand what drives your business!

Campaign management by the PPC specialist

Our experts will continuously monitor and manage the PPC campaigns you're running to ensure you get targeted traffic and the best possible conversion rate. All of this, of course, with a minimal budget!

Reporting

We keep comprehensive records of PPC campaigns that have successfully generated more targeted traffic and conversions. Our specialists will provide you with complete data on the entire PPC campaign and its performance.

Advantages of PPC / pay-per-click campaigns

Budget control

  • Advertisers have full control over the daily budget and cost per click

Immediate results

  • PPC offers the possibility of rapid visibility and immediate traffic, compared to organic marketing methods, which may take longer

Precise targeting

  • PPC allows precise targeting of the audience / potential clients based on keywords, location, demographics, interests, and behavior

Analysis and optimization

  • Advertisers can measure and analyze the performance of Google Ads campaigns in real-time and make adjustments to improve results

Flexibility in Google Ads promotion

  • PPC campaigns are flexible and can be quickly adjusted to adapt to market changes or business strategy

PPC: Advantages and disadvantages vs. SEO

Advantages

  • immediate visible results;
  • targeted visibility (audience segmentation);
  • you only pay for clicks already made;
  • useful for testing keywords;

Disadvantages

  • costs can add up, depending on the number of clicks;
  • the "Ad" mention, by Google (compared to unmarked organic results);
  • a lower CTR (click-through rate) than in organic results;

PPC Agency Assessment Services

If you've been running a PPC campaign for a while and want an expert's opinion on the strategy and success, you can request the PPC evaluation service offered by the iAgency.ro Google Ads team to:

  • create an overview of your current status;
  • evaluate targeted keywords;
  • provide keyword research;
  • add content;
  • provide Google Analytics reports with expertise;
  • provide recommendations for managing your PPC campaign;

Contact us!

Do you want to find out how we can help you get more targeted traffic and increase conversions? Contact iAgency, the Google Ads agency, and one of our specialists will get back to you as soon as possible to schedule a meeting.

contact us

Let’s talk

Leave the SEO optimization and online promotion of your business in our hands! With us, you’ll increase organic traffic -> brand awareness -> the number of customers -> sales -> profit! What do you say, shall we make you a personalized SEO offer?